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Brand History

2016 ~ 2006

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2016

"Lip Care Balm, Hand's Care Cream" Launch

 

 

 

2015

Moved Headquarters Office[Seocho-gu, Seoul -> Bundang-gu, Seongnam-si, Gyeonggi-do]

 

 

 

Dermatologist Cosmetics Brand "ASF" Launch

 

 

 

2014

Products for ESTHETIQUE "For Expert" Launch

 

 

 

2013

dr.eslee "Physical Sunscreen" Launch

 

 

 

dr.eslee "Drynix Lotion&Cream" Launch

 

 

 

2011

4 kinds of "Bellaskin" Launch (Toner, Lotion, Cream, Essence)

 

 

 

"Enriched Water Gel, Hydra Soothing Mask" Launch

 

 

 

2010

Obtained a patent in the United States[Composition Having Sweat Odor Symptom Improvement Effect]

 

 

 

"Triple Action BB Cream Up" Launch

 

 

 

AtSkin "Cleansing Oil&Peeling gel" Launch

 

 

 

2009

Sun Protection Cream SPF50+ PA+++Launch

 

 

 

Obtained sanitation approval in China (dr.eslee Anti-Sebum Line)

 

 

 

2006

Patent obtained[A composition having symptom improvement effect of sweat odor symptom]

 

 

 

Cosmetics for dry skin, "ATONIX" Launch

 

2005 ~ 2000

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2005

Acquired a patent - Warts pool related

 

 

 

Started exporting Skin Core to New Zealand

 

 

 

2004

UV protection functional cosmetics, "Sun Stop SPF30" Launch

 

 

 

Vitamin-C cosmetics "Elpramo-C" Launch

 

 

 

2003

Export contract with Taiwan Baysun

 

 

 

2001

Established US subsidiary and started exporting

 

 

 

Women's Cleaner "Lobelia Hi-Living" Delivery

 

 

 

2000

Established company with 30 dermatologists

 

 

 

First product Launch

 

 

 

Venture Business Certification

 

Brand History